Digital marketing has to do with the strategies applied to make sales using the various online tools at your disposal.
In digital marketing, the marketer aims at leveraging the massive human traffic on the internet to showcase his or her product and then convert such audience to sales.
A website conversion happens when a user completes a desired action on your website, like making a purchase or filling out a contact form, etc. Every business website is built to generate conversions.
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Here are 4 digital marketing tips to increase conversion rate on your website
- Apply AIDA strategy
- Write magnetic headlines
- Express benefits more than features
- Add a call to action
The AIDA strategy in Digital Marketing
What is AIDA? AIDA formular simply means Attention, Interest, Desire, Action. AIDA formular will help you write your copy faster and will give you a result that will blow your mind away.
The AIDA Model, is an advertising effect model that identifies the stages that an individual goes through during the process of purchasing a product or service.
Attention: The first step in marketing or advertising is to consider how to attract the attention of consumers.
Interest: Once the consumer is aware that the product or service exists, the business must work on increasing the potential customer’s interest level.
For example, boosting interest in upcoming tours by announcing stars who will be performing on the tours.
Desire: After the consumer is interested in the product or service, then the goal is to make consumers desire it, moving their mindset from “I like it” to “I want it.”
For example, if the Disney stars for the upcoming tour communicate to the target audience about how great the show is going to be, the audience is more likely to want to go.
Action: The ultimate goal is to drive the receiver of the marketing campaign to initiate action and purchase the product or service.
Write magnetic headlines
Don’t forget that your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill in digital marketing.
Here is an interesting statistic. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.
People on the internet are very busy. With the average attention span of humans being eight seconds, your headlines must be compelling enough to stop them from scrolling and to capture their attention away from the myriad of other content being thrown at them every second.
Here are some tips of writing magnetic headlines
Speak Like Your Audience: Do not attempt speaking like a professor when putting up a headline for your article. “Recent studies on full-dose psychedelic psychotherapy reveal promising benefits for mental well-being, especially for depression and end-of-life anxiety”
Most people won’t stop to read the above headline. But if you try something like “Psychedelic drugs may have long-lasting mood benefits”. Mood and drugs are words that even someone without a college degree will understand.
State the Problem and the Solution: Think of headlines like “Having a sleepless night with your baby? Here are 5 tips to a beautiful night rest with your baby. The problem is sleepless night and the solution are the tips you intend to unveil in the article.
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Tap Into Their Emotions: Just remember your headlines are being read by humans on the internet, not robots. These humans carry their own specific sets of needs, pains, and emotions. Tap into this. Example “5 cooking tips that can cost you your relationships”.
Harness the Power of Superlatives: A superlative is the highest degree of an adverb or adjective. Words like best, worst, hottest, and coolest are all superlatives. When you add superlatives in your headline, you put people on extreme ends of the spectrum. Apply these words tactically in your headline.
Include Numbers and Statistics: Studies show people on the internet don’t read full blocks of text — rather, they scan for bulleted lists, highlighted text, headlines, links, and numbers. Numbers in headlines promise the reader scannable text packed with specific, concrete advice, which is why they work so well.
Swap benefits for features
Most users on your website are not interested in the sermon of the features you list about your product. They’re all asking, “what is there for me?”.
So, what you do is move in the benefits of your product in place of the many amazing features the product has. Remember FEATURES tell while BENEFITS sell.
Recall when Apple realised the Ipod, the didn’t say “1 GB storage for MP3s”, which was the feature. They said “1000 songs in your pocket”. This is how to flip features for benefits.
More on this in our coming e-book.
3 tips to add a call to action in Digital Marketing
A strong call to action is the difference between a page that converts and the one that falls flat. Let me quickly highlight 3 tips for effective call to action in Digital Marketing.
- Add a call to action in every page, your blog post, your emails and any digital marketing contact you carry out. Remember you are creating the content for specific reason. In your homepage it could be sign up for newsletter, to share the post with somebody or whatever problem you can help them with.
- Start with a verb: Start your call to action with words like “start”, “try”, “download”, “subscribe”, “watch”, “share”, “fill out”, “find out”, “order”, etc.
Example: “Try these digital marketing strategies on your new product”.
- Create a sense of urgency: For those who are family with the big brands on the internet- like Udemy, you will notice a pop up of a coupon and there is and a display of time frame of 3 days or “expiring in 24hrs”.
This strategy makes the user hurriedly take advantage of the opportunity. Sometimes you notice a clearance sales ad which expires in the next 48hrs. Setting this time frame gives your user an urgent sense of action.
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